A Brand Built on Principles
Otelier is a play on the word Atelier. The O represents our studio's focus on sustainability and the circular economy. In the last decade, retail industries and consumers have shifted towards fast furniture, marked by low prices, poor construction, copied designs, and single usage. According to the U.S. EPA Americans throw out more than 12 million tons of furniture and furnishings each year. How might we design better products and systems? Otelier is our platform to explore that question.
Otelier is an minority and woman-owned business.
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The world does not need more stuff. When we design a new product, we rigorously ask ourselves whether it's different and beneficial enough to be produced.
We try our best to use sustainable materials and manufacturing practices. We are working on a circular economy model that encourages reuse. We aim to be climate neutral.
We think of furniture less as decor and more as experiences. We consider our customers' emotional and physical needs given their context, and create products that make life easier and more enjoyable.
We've stated our goals here publicly so we can take accountability. We will always try our best to take care of our customers, employees, and the environment.
Otelier is a furniture studio based in San Francisco. Founded in 2020 by designer Yvonne Hung, our goal is to create sustainable furniture for apartment living.
Having lived in cities like San Francisco, New York, London, and Hong Kong, she felt that the furniture industry is not creating products that matched the changes in living spaces, lifestyles, and values of her generation. At the same time, she witnessed the industry shifting towards low quality fast furniture at the detriment of the environment.
By taking a holistic and systems approach to design, manufacturing, business, and operations. Otelier hopes to craft meaningful products using a model that's good for both urban dwellers and the environment.